How to Acquire Emerging Affluent Clients: Kick-Start Their Asset Accumulation

24th Mar 2015

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Fidelity Survey IconIt is naturally more lucrative to land a new client who has $2 million ready to invest, but the long-term health of your practice may benefit from taking a broader view and seeking “emerging affluent” people who are poised at the front edge of their asset-accumulation years.

The best reason? If you are the architect of the accumulation of a large retirement nest egg, rather than just the manager of that egg, you deepen the client relationship and foster greater loyalty. That should turn into a stronger flow of referrals from similar emerging affluent prospects.

Fidelity agrees with us: In their recently published “Millionaire Outlook Study” (which we found through this article in Financial Planning), Fidelity put a spotlight on the emerging affluent segment as one of high potential, full of high achievers who could outstrip their elders in total assets over time.

“The power of this emerging affluent group is 27 years or more with good earnings,” says Bob Oros, head of the RIA segment for Fidelity Clearing and Custody. “And they are typically employed in information technology, medicine, finance and accounting.”

This aligns with our experience placing independent business owners in DB Plans. They are 40+, have established their business, paid their loans off and have their fixed costs well covered. Now is the time when the money starts rolling in, and someone (you!) needs to help them put a plan in place to aggressively convert that income into assets.

And you need an aggressive marketing plan to find these high-earners and use DB Plans and other tools to convert that income into AUM for you. (We can give you a lot of help with that marketing and sales process.)

newCalcTogether we’ll meet your clients’ needs and exceed their expectations.

We will do everything we can to help you bring in DB sales in 2015.
Call us toll free at: 1-866-269-2706 or email us at dbplans@www.dedicated-db.com.

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